ESP Gin

BRANDING x PACKAGING X WEBSITE

EMPIRE SPIRITS PROJECT

The Empire spirits Project team are based in Manhattan and distill their Gin in Yonkers. Their idea of “fun” is to breakdown what is essential and recreate something new by adding some creativity and a modern twist for them. For their first project, they have created three unique flavor gins by pairing them with botanicals. Since they were a startup company and didn’t have a designer on their team, they came to Good vs Evil to build their look and style of the brand.


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Client: empire spirits project (ESP)
YEAR: 2015 - 2017

Company: Good vs Evil
Creative Director:
Alex Olmsted
Designer: YouJung Choi