BEDDING GUIDE BOOK DESIGN
KATE SPADE
In 2015, we designed a Bedding Guide booklet for Kate Spade New York. When consumers go shopping for Bedding at the store, they sometimes see beautifully set up beds. Did you know that each company has specific guidelines for each displayed bed? Each year the company creates a booklet that not only has the instruction of how to make the display bed, but also how the merchandise should be located on the shelves. Our challenge was to create a booklet design that maintained the brand identity and at the same time provided clear direction and information to the people working at the store who used the booklet as a reference guide.
