BRANDINg x PACKAGING
GLOBAL AMBASSADOR PROJECT
The client requested camp materials with detailed and accessible information as the students are not experienced travelers. The package is designed to build anticipation, confidence, and a sense of responsibility instead of feelings of intimidation about traveling. Each student receives a personalized package on their doorstep, including a welcome letter, name tag, shirt, notepad, schedule, and map sandwiched between transparent fun-fact sheets. The package is a controlled chaos of information with a sense of humor. The combination of transparent materials and vibrant colors within the package intensifies the upbeat energy of traveling.
