BRANDING x WEBSITE
QUANTITATIVE BIOSCIENCES INSTITUTE
University of California, San Francisco (UCSF) came to Good vs Evil to rebrand and redesign one of their branches called QBI. Our mission was to create a unique website and rebranding of the Quantitative Biosciences Institute (QBI) and its three sister sites: Cancer Cell Map Initiative (CCMI), Host-Pathogen Map Initiative (HPMI), and Psychiatric Cell Map Initiative (PCMI). Their goal on this project was to get more fundraising to make unexpected discoveries that leads scientists to find the solutions to human diseases. Also, they wanted the websites to be intrigued and understood by nonscientists and provide people visiting the websites with new knowledge. One of the challenges about this project was that all four institutes needed to be unified but at the same time different enough to represent each of their own identities.
Client: QUANTITATIVE BIOSCIENCES INSTITUE (QBI)
Year: 2015 - 2017
Company: Good vs Evil
Team Lead: Alex Olmsted
Sr.Engineer(F.): Pratik Ghela
Sr.Engineer(B.): Chintan Palan
Lead Designer: YouJung Choi
UX/UI Designer: Ara Chung, Seo Hee Cho, Eunyong Park, Minzi Lee
Visual Designer: Sora Kim